"The NYT Adds Recommendation Features To Its Article Pages"
From a Nieman Journalism Lab Article by Megan Garber
We wrote a few weeks back about The New York Times’ new recommendation engine: a customized page that displays Times articles you’ve consumed over the past month, broken down by topic, and that suggests other articles you might be interested in.
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the Recommendations feature is launching in fully public form: Not only has a press release announcing the feature been sent out, but the Times, more interestingly, has added a “Recommended for You” tab next to the “Most Emailed” tab on article pages’ Most Popular module. If you’re logged into NYTimes.com, you’ll see a list of 10 recommendations under the tab. (According to the Times, I might be interested in learning more about: the iPad 2, the marketing industry, David Broder, air pollution in Wyoming, and a turtle in Hanoi that “escapes would-be rescuers.” Which, yep, seems about right.) And users who aren’t logged in, by the way, can still receive suggestions – on both on the Recommendations page and under the Recommended for You tab on article pages. But the lists are abbreviated, and based only on those users’ most recent reading history.
Filed under: Patrons and Users, Publishing
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.