May 28, 2022

Web Tools: "10 Cheap and Easy Ways to Amplify Your Event"

“10 Cheap and Easy Ways to Amplify Your Event”
by Marieke Guy
January, 2011 (Issue 66)
Source: Ariadne

This article is not only a keeper but also one that’s worth sharing with colleagues and library users.

From the Introduction:

In 2007 Lorcan Dempsey coined the phrase ‘the amplified conference’ [1]. He used the term to refer to how event outputs (such as talks and presentations) were being amplified ‘through a variety of network tools and collateral communications’. The term ‘amplified event’ is now fairly well recognised within the academic and cultural heritage sectors and is used as an umbrella expression for many practices and technologies that allow not only those external to an event to participate but also those who are actually there to get more out of the event. Brian Kelly’s blog post Escaping the Constraints of Space and Time [2] explores the idea that such approaches can save “talks from the walled garden of the place and time at which they were given”.

More discussion of what event amplification is and the implications it has are given in the Event Amplifier blog [3] written by Kirsty Pitkin and in a series of blog posts written by Joanne Alcock [4].

Guy provides the names and background about a number of web-based tools to:

+ Provide Video Recordings of the Event
+ Stream the Event Live
+ Offer Audio Podcasts
+ Share Images
+ Share Slides
+ Tweet
+ Live Blog
+Provide Webinars
+ Collate (Bringing Different Media Together in One Package)
+ Promote, Share and Archive It

Brief discussions about copyright and quality are also included.

Direct to Complete Article

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.