Microsoft Launches a Rebranded News Engine and Redesigned Apps For iOS and Android

From Microsoft:

Microsoft News is the new name for our news engine that powers familiar sites like MSN.com, and our newly redesigned Microsoft News app for iOS and Android. Microsoft News also powers news on Microsoft Edge, the News app in Windows 10, Skype, Xbox and Outlook.com.
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We work with more than a thousand premium publishers and more than 3,000 brands in all major global markets – like USA Today, The New York Times, FOX News, The Washington Post, The Guardian, Le Monde, Die Welt, El País, BBC News, Kyodo News, and many more – to aggregate the best news, videos, photos and other content…
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The app has been completely redesigned into a modern and beautiful experience tailored to iOS and Android devices. Here are some of our favorite new features:

• New personalization upgrades, including the ability to tailor interests to follow in your news feed – such as World News, Personal Finance, Fitness and many more – and to roam interests across devices and local news options for top cities
• Easy to configure breaking news alerts
• A new dark theme, enabling better night reading
• Simplified access through seamless integration with iOS and Android widgets
• Continuous reading, for a smooth content experience

The Curation Process (AI + Algo + Human Editors)

Every day, our publishing partners send us more than 100,000 unique pieces of content.  Our AI scans the content as it arrives, processes it to understand dimensions like freshness, category, topic type, opinion content and potential popularity and then presents it for our editors. Our algorithms suggest appropriate photos to pair with content to help bring stories to life. Editors then curate the top stories throughout the day, across a variety of topics, so our readers get the latest news from the best sources.

This curation process is global, using editors with local expertise. Today, there are more than 800 editors working from 50 locations around the world – including editorial newsrooms serving multiple regions in India, Germany, France, Mexico, Canada and Spain.

Resources

Direct to Microsoft News on MSN

Direct to Download Microsoft News App For Android and iOS

Read the Complete Announcement

Coverage

Microsoft Follows Google With Its Own Overhauled News App (via Gizmodo)

Filed under: Companies (Publishers/Vendors), News, Publishing