OverDrive Releases 2014 Year-End Usage Statistics Including Most Popular eBooks and Audiobooks

From an OverDrive Announcement:

OverDrive announced today that circulation of eBooks, audiobooks and other digital media increased 33% in 2014 to 137 million checkouts, while web traffic and discoverability similarly increased, especially on mobile devices.
In addition, OverDrive Read, the browser-based eBook reader that provides instant access to eBooks without an app, became the fastest growing format and contributed to the record year with growth of 124% to nearly 15 million checkouts.
Highlights

• Total digital titles borrowed from libraries & schools:  137 million (+33% over 2013)
• eBook circulation:  105 million (+32%)
• Digital Audiobook circulation:  32 million (+38%)
• Streaming video circulation (+46%)
• OverDrive Read circulation (+124%)
• Mobile circulation (checkout on mobile device) (+43%)
• 10 library systems (and 9 consortia) achieved at least 1 million checkouts in 2014
• % of Visits on tablet (43%), desktop (36%, down from 48% in 2013), and smartphone (21%)
• Tablets and smartphones now account for 52% of all checkouts and 64% of all traffic (+100%)

The most popular eBooks and audiobooks of 2014 from libraries (based on checkouts + holds):
Top Ebooks From Libraries

1. Gone Girl, Gillian Flynn                     Crown Publishing Group
2. The Goldfinch, Donna Tartt               Little, Brown and Company
3. The Husband’s Secret, Liane Moriarty           Penguin Group US
4. Sycamore Row, John Grisham                        Random House Publishing Group
5. The Invention of Wings, Sue Monk Kidd       Penguin Group US

Top Digital Audiobooks From Libraries

1. Gone Girl, Gillian Flynn                       Books on Tape
2. The Goldfinch, Donna Tartt                 Blackstone Audio, Inc.
3. A Game of Thrones, George R.R. Martin       Books on Tape
4. Sycamore Row, John Grisham                        Books on Tape
5. Fifty Shades of Grey, EL James                      Books on Tape

Top Digital Titles At The Library In Other Categories In 2014:

• Adult nonfiction eBook: Unbroken, Laura Hillenbrand (Random House Publishing Group)
• Children/YA fiction eBook: The Fault in Our Stars, John Green (Penguin Group US)
• Children/YA nonfiction eBook: Heaven is for Real for Kids, Todd Burpo (Thomas Nelson)
• Adult nonfiction audiobook: Unbroken, Laura Hillenbrand (Books on Tape)
• Children/young adult fiction audiobook: Mockingjay, Suzanne Collins (Scholastic Audio)

Filed under: Libraries, Publishing, Scholastic, School Libraries