This year, 68.0% of internet users in Canada will visit social networking sites at least monthly, compared with 68.6% in the US—virtually identical. These penetration rates will continue to vary by, at most, 0.7 percentage point throughout the rest of eMarketer’s forecast period.
Because the overall rate of internet penetration is slightly lower in Canada, these figures mean slightly fewer consumers in Canada overall will use social networks—at 53.0% of the population this year, vs. 54.1% of the US population. But these figures too will remain in a tight range through 2018.
What About Facebook’?
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