Hoopla Plans to Add Ebooks to Platform Later This Year

From Today’s Announcement:

Midwest Tape today announced that eBooks will be added to its hoopla digital platform later this year.
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hoopla digital’s transactional-based model allows for all eBook titles to be available all the time, with the publisher being compensated each time a title is read. “All titles are available 24 hours a day, seven days a week,” said [Midwest Tape Vice President, Jeff] Jankowski. “Through the hoopla digital platform, publishers will now have the opportunity to showcase backlist and midlist titles, as they do their frontlist; financially benefiting from all transactions.”
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“There has been a strong eBook demand from library patrons and as we break new ground in mobile access and patron reach across North America, we will continue to advance our best-of-breed technology, while transforming the library experience with mobile access to the latest movies, TV shows, documentaries, educational videos and now eBooks,” said Jankowski.

Read the Complete Announcement
UPDATE: Additional Coverage by Andrew Albanese, Publisher’s Weekly: “Hoopla Gets into Library E-book Lending”
From the Article:

On the library side, Jankowski acknowledges that, as with many new library products based on a transactional model, success can be the scariest prospect. If a product proves popular, it can complicate budgeting. But over the years of development for Hoopla, Midwest Tape leaned on its decades-long library relationships for feedback, Jankowski says, and has developed a suite of tools to help librarians manage the service in real time, and to make corresponding budget decisions.

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