October 20, 2014

Survey Findings: Local Search Near Universal Among Smartphone Users

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These findings and more like them are important for the public library community to know about and if needed, react to since many libraries are working very hard to become community info hubs.

From eMarketer:

US consumers love local search, at least according to January 2014 polling by Google conducted in partnership with Ipsos MediaCT and Purchased. The study, which looked at US smartphone users ages 18 and older who conducted searches via their phones at least a few times per week, determined that four in five respondents used search engines on their smartphones or computers/tablets to find local information.

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Though local information is known to be useful on the move, smartphone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.

Read the Complete Article, View Two Charts

share save 171 16 Survey Findings: Local Search Near Universal Among Smartphone Users
Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.