As of Q1 2014, for the first time, a majority of Americans of all age groups own smartphones.
In fact, 51 percent of adults over the age of 55 now own smartphones, up 10 percent from Q1 2013, driving the growth in smartphone penetration to seven out of 10 Americans overall (70%). And smartphone penetration continues to grow every day, with 85 percent of recent acquirers picking smartphones when purchasing new handsets.
The majority of smartphones in the U.S. run Android OS (52%), and more than half of these were made by Samsung (29%). But Apple remains the largest smartphone manufacturer, whose handsets are used by 42 percent of smartphone owners in the U.S. Meanwhile, Nokia’s market share doubled over the last year and overtook Blackberry as more recent acquirers of smartphone have chosen Windows Phone handsets, which now make up 3 percent of smartphones in the U.S.
1. Top Smartphone OS by Market Share
2. Smartphone Manufacturer Share By OS During Q1 2014 (U.S. Mobile Users)