October 24, 2014

Privacy: Google Amends Terms to Clarify that Data is Analyzed for Ads

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For some background on the data analysis issue take a look at this post from last week, “Google Admits to Data-Mining Student Emails.”

From PC Week:

In an attempt at clarity, Google has amended its terms of service to say that it analyzes private data, including emails, for purposes including the delivery of ads and customized search results.

The changes to its terms of service, announced this week, come as Internet users continue to grapple with how and why companies handle their data.

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For Google, the issue concerns its automated scanning of emails and other data. “Our automated systems analyze your content (including emails) to provide you with personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection,” a new statement in the terms reads. The analysis occurs, Google said, as content is sent, received and stored.

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Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.