October 24, 2014

New Research: Canadian Readers by the Numbers

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Some new research findings from BookNet Canada.

From the Introduction:

As part of BookNet’s research into the Canadian book buyer, we have been running a small survey of Canadians’ reading and leisure habits over the last 3 years. This is a survey we conduct in January/February each year. Where our book-buying research is focused on book buyers, this research is meant to focus more on how Canadians spend their leisure time and, more specifically, on how and when they are reading books (in any format). As has been the case with book buyers, Canadians’ reading habits are also changing.

The blog post includes findings and discussions for the questions:

  • Amount of Leisure Time Reading (Which leisure activities would you say are your top 2 choices for spending your free time?)
  • Percentage of Canadians Who Read a Book Last Year (Did you read a book in the last year?)
  • Format Breakdown (Did you read a print/digital/audio book in the last year?)
  • Acquisition of Books (How did you acquire most of your print/digital books?)
  • Devices (Which devices do you currently own?)
  • Devices (What type of device do you primarily read your ebooks on)

Here’s the Finding Re: Acquisition of Books

It should come as no surprise that ebooks are mostly acquired online (67%) and that print books are mostly acquired in physical stores (45%), but it is interesting that readers acquire their ebooks (18%) and print books (20%) at about the same level from the library.

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Review All of the Findings

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Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.