October 23, 2016

Deloitte Survey Finds 18% of U.S. College Students Own Tablets, 14% Own E-Readers

Deloitte released findings from their “Back to School” and “Back to College” shopping studies the other day.

You can access the reports here (PDF).

Deloitte surveyed parents of K-12 and college students about a number of topics including the amount they plan to spend, use of social media to find deals, etc.

Included in the report is one finding that might be of particular interest.

Page 25 (Page 26 of PDF) offers a color chart showing percentage of U.S. college students who own various electronic devices.

  • 82% own Computers (Desktop/Laptop)
  • 80% own Smartphone
  • 52% own MP3 Player
  • 47% own Digital Camera
  • 18% own Tablet
  • 14% own E-Reader



Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.