Deloitte Survey Finds 18% of U.S. College Students Own Tablets, 14% Own E-Readers

Deloitte released findings from their “Back to School” and “Back to College” shopping studies the other day.
You can access the reports here (PDF).
Deloitte surveyed parents of K-12 and college students about a number of topics including the amount they plan to spend, use of social media to find deals, etc.
Included in the report is one finding that might be of particular interest.
Page 25 (Page 26 of PDF) offers a color chart showing percentage of U.S. college students who own various electronic devices.

• 82% own Computers (Desktop/Laptop)
• 80% own Smartphone
• 52% own MP3 Player
• 47% own Digital Camera
• 18% own Tablet
• 14% own E-Reader

Coverage

• PCs outsell tablets in college dorms (via Marketwatch)

• Kids’ IPhone Hopes Dashed as Americans Pare School Spend (via Bloomberg BusinessWeek)

Compare/Contrast

• 23% of U.S. Teenagers Have a Tablet Device (via Colorado Library Research Service)

• Tablet Ownership 2013 (via Pew Internet & American Life Project)

• Smartphone Ownership 2013 (via Pew Internet & American Life Project)

• Teens and Technology 2013 (via Pew Internet & American Life Project)

Filed under: Libraries, News, Reports