October 22, 2014

eBooks: OverDrive Looks at Schools as Next Growth Market

share save 171 16 eBooks: OverDrive Looks at Schools as Next Growth Market

From the Cleveland Plain Dealer:

The company that turns books into downloadable digital files grew from about 40 employees to more than 200 in just seven years. And with a recent move into a new 95,000 square-foot building, OverDrive plans to hire 50 more people by the end of the year.

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“The first 100 million e-book checkouts in OverDrive-powered libraries took 10 years,” said David Burleigh, marketing director at OverDrive. “And the next 100 million is only going to take 14 months.”

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OverDrive also has a wholesale division that supplies online retail bookstores like BarnesandNoble.com and Booksamillion with eBooks and audiobooks. Now the company has its sights on new markets like schools that want to capture the next generation of readers — a tech savvy group hooked on mobile devices.

“It’s been proven that e-books are an effective way to reach students, children and young adults, so while it’s an opportunity for OverDrive, it’s also a way for schools to improve reading scores,” [OverDrive CEO Steve] Potash said. “Using computers and mobile devices they already know and love, is the way to reach them.”

Read the Complete Article

See Also: Adding Transparency to the Ebook Transaction (June 25, 2013)

Hat Tip: @mattrweaver

share save 171 16 eBooks: OverDrive Looks at Schools as Next Growth Market
Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.