October 24, 2014

New Report from Nielsen on “How the Mobile Consumer Connects Around the Globe”

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Here are two infographics from a Nielsen report that was released today.

The full text report is free but registration is required.

From the Nielsenwire Blog Post:

The report examines mobile consumer behavior, device preference and usage in Australia, Brazil, China, India, Italy, Russia, South Korea, Turkey, the U.K. and the U.S.

mobile slide 1 New Report from Nielsen on How the Mobile Consumer Connects Around the Globe

Mobile usage also differs by device type and market. Smartphone owners tend to gravitate toward games and social networks, though the level of activity varies depending on the market. For example, smartphone owners in the U.S. were most likely to watch video and use maps/navigation apps, while Chinese users were more likely to access news and weather updates via their mobile apps. More than half of smartphone users in South Korea regularly use their devices for mobile banking, compared with 22 percent in Italy.

mobile slide 22 New Report from Nielsen on How the Mobile Consumer Connects Around the Globe

Read the Complete Blog Post

Register/Access Full Text Report (Free)

share save 171 16 New Report from Nielsen on How the Mobile Consumer Connects Around the Globe
Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.