September 19, 2014

New: Time Spent Using Mobile Apps Up 35% During 2012

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New analytics from the team at Flurry.

From the Flurry Blog:

Between December 2011 and December 2012, the average time spent inside mobile apps by a U.S. consumer grew 35%, from 94 minutes to 127 minutes.  By comparison, the average time spent on the web declined 2.4%, from 72 minutes to 70 minutes.  By our measurement, U.S. consumers are spending 1.8 times more time in apps than on the web.

Flurry WW Events perMonth resized 600 New: Time Spent Using Mobile Apps Up 35% During 2012

We measured the time spent using mobile apps per app category across iOS and Android smart devices.  For this comparison, we use Flurry data over the month of November 2012 as a baseline, and then adjust based on Flurry’s penetration per category. The chart below shows that 80% of the total time spent is across gaming, social networking and entertainment categories.

The stats on gaming are particularly interesting.  Returning to the Bureau of Labor Statistics survey data, the average U.S. consumer spent 1.2 hours (72 minutes) per day playing a game, on any platform. Our data shows that 43% of time spent in mobile apps, 55 minutes, is spent in games. This means that mobile gaming on tablets and smartphones has absorbed 76% (55 of the 72 minutes) of the total time consumers spend on gaming, anywhere. Now, that’s disruptive.

Flurry WW TimeSpent perAppCategory resized 600 New: Time Spent Using Mobile Apps Up 35% During 2012

Read the Complete Blog Post from Flurry

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Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.