April 24, 2014

Gwinnett County, Georgia: Library Board Votes Down Bookmark Advertising

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From The Gwinnett Daily Post:

A plan to use bookmarks handed out at library branches as a means for advertising — and a potential revenue generator — was struck down unanimously by board members during a Monday meeting.

The original proposal, which was made months back by Chairman Phil Saxton, called for businesses to pay $300 to have their advertisement or coupon printed on about 5,000 bookmarks, which would then be distributed around the community.

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Nancy Stanbery-Kellam, the library’s director, disagreed with the idea too, but for different reasons.

“One of the most precious things is the image of the library, and I have concerns when you put that in the hands of other organizations,” Stanbery-Kellam said. “We have a brand to protect and sell to the community. Putting that in the hands of a private organization … makes me very nervous.”

Read the Complete Article

See Also: Minutes from the Library Board Meeting (Coming Soon)

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Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.