October 9, 2015

New Report from Pew Internet Looks at the Use of Location-Based Services

Title: Three-quarters of smartphone owners use location-based services
Author: Kathryn Zickuhr

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From the Overview:

A new report finds that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to “check in” to certain locations or share their location with friends.

Over the past year, smartphone ownership among American adults has risen from 35% of adults in 2011 to 46% in 2012.

This means that the overall proportion of U.S. adults who get location-based information has almost doubled over that time period, from 23% in May 2011 to 41% in February 2012. The percentage of adults who use geosocial services like Foursquare has likewise risen from  4% in 2011 to 10% in 2012.

Direct to Complete Report ||| PDF Version

Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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