August 19, 2014

New Report: The Tone of Life on Social Networking Sites, Kind or Unkind?

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From the Pew Internet & American Life Project:

The overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters.

A nationally representative phone survey of American adults finds that:

  • 85% of SNS-using adults say that their experience on the sites is that people are mostly kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation.

 New Report: The Tone of Life on Social Networking Sites, Kind or Unkind?

  • 68% of SNS users said they had an experience that made them feel good about themselves.
  • 61% had experiences that made them feel closer to another person. (Many said they had both experiences.)
  • 39% of SNS-using adults say they frequently see acts of generosity by other SNS users and another 36% say they sometimes see others behaving generously and helpfully. By comparison, 18% of SNS-using adults say they see helpful behavior “only once in a while” and 5% say they never see generosity exhibited by others on social networking sites.

At the same time, notable proportions of SNS users do witness bad behavior on those sites and nearly a third have experienced some negative outcomes from their experiences on social networking sites. Some 49% of SNS-using adults said they have seen mean or cruel behavior displayed by others at least occasionally. And 26% said they had experienced at least one of the bad outcomes that were queried in the survey.

 New Report: The Tone of Life on Social Networking Sites, Kind or Unkind?

 

 New Report: The Tone of Life on Social Networking Sites, Kind or Unkind?

Direct to Complete Report ||| PDF Version

share save 171 16 New Report: The Tone of Life on Social Networking Sites, Kind or Unkind?
Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.