From an NPR News Report (Based on Audio):

Will loosening up e-lending rules ultimately hurt book sales? Kenney says that’s not necessarily the case. “Because they’re licensed, I would argue publishers have an opportunity here to be creative,” he says. “The HarperCollins model is one interesting model; I would certainly entertain a variety of other models from publishers. … This is a very different world that we’re in, and I think that it’s an opportunity for publishers and librarians to sort of work together to figure out, how can we sustain readers? How can publishers thrive? How can libraries also thrive?”