January 25, 2021

Canada's Advertising History No Longer Collecting Dust, Large Archive of Material Heading to McMaster University

From CTV: There is a corner of Terry O’Reilly’s office that smells like a basement. The culprit is a bag full of cassette tapes, sent to him after he asked a former creative director if he had archived any of his old radio commercials. “You know that smell? That’s the state of our advertising archives […]

Reference: The Wall Street Journal Looks at Online Collection of Vintage Print Ads

From The Wall Street Journal: This past September, Jay Paull, a vintage ad enthusiast based in Reston, Va., launched an online archive to showcase his collection of more than 10,000 American advertisements dating from the 1830s to the 1920s. [Clip] Mr. Paull aims to digitize every advertisement—some 10,000—from the publications in his collection. He has currently […]

Reference: A List and Database of Top 50 Sports Advertisers By Dollars

The data was provided by Nielsen and was originally published in the Sports Business Journal. The database was first published in the Dayton Business Journal. Search by company name, sort results by clicking at the top of any column. You can review the entire list by selecting “all” from the pull-down menu. Direct to Database […]

New From comScore: 2010 Canada Digital Year in Review

The report was released today and is available from the comScore web site. It’s a free download but you’ll have to register. A summary is available on the comScore blog. comScore presents the 2010 Canada Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for […]