The Metropolitan Museum of Art and Verizon Launch New AR App Experience, Replica
From a Verizon Announcement:
The Metropolitan Museum of Art and Verizon have launched a first-of-its-kind experience at the Museum, Replica, that allows visitors at The Met to scan artwork and bring elements of the works digitally into the global immersive platform Roblox through augmented reality (AR).
Beginning August 2, users can download the Replica app, and starting August 3, visitors to The Met can access the in-app map to guide them to artworks around the Museum, learn about different works of art, and digitally collect unique pieces for free—like a Japanese suit of armor from early 14th–early 15th century or Vincent van Gogh’s straw hat from his iconic Self-Portrait of 1887—for their Roblox avatar.
Each wearable piece in Replica was inspired by art from across The Met’s vast collection of 1.5 million objects; the 37 selected artworks are drawn from objects on view across more than 30 galleries spanning nine curatorial areas, including the American Wing, Egyptian Art, European Paintings, and Asian Art. Highlights include Van Gogh’s Self-Portrait with a Straw Hat (1887); Statuette of Anubis (332–30 B.C.); Perseus with the Head of Medusa (1804–6); Prince Holding a Falcon (ca. 1820); Marble capital and finial in the form of a Sphinx (ca. 530 B.C.); Reaching Jaguar (1906–7; cast 1926); Vase with Rabbits (late 16th century); Helmet (Zukinnari Kabuto) (16th century); and Armor of Henry II, King of France (ca. 1555).
The Replica app can be downloaded for free on iOS and Android devices.
On Roblox, users can experience a virtual version of The Met’s iconic facade on New York City’s Fifth Avenue and other renowned spaces, like the Great Hall and Great Hall staircase. Each Replica item is accompanied by information and details about the object and its history. Users are invited to create pairings of items and feature their selections in museum-style display cases—which can then be upvoted—and to snap pictures in four photo booth spaces inspired by The Met’s collections of art from ancient Greece, Rome, and Egypt, as well as European Paintings and the beloved print The Great Wave (ca. 1830–32) by Japanese artist Katsushika Hokusai.
Learn More, Read the Complete Announcement
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About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.