BookNet Canada Reports on the “Real Impact of #BookTok on Library Circulation”
From a BookNet Canada Blog Post:
What impact does #BookTok have on the Canadian library circulation of backlist titles? We find out in this instalment with the help of LibraryData, our national Canadian library collection and circulation analysis tool.
One thing’s for sure — Canadian library patrons are borrowing #BookTok backlist titles. The graph below shows the aggregated library circulation for all 20 titles and series month-by-month from September 2019 to August 2022. During this time, the library loans of these trending titles and series increased by 561%.
While this is a big increase, it only tells us part of the story. Since a library’s ability to circulate titles is limited by the number of copies it has in its collection, library holds, rather than library loans, can show a clearer picture of library book borrowers’ interest in particular books. When we look at the library holds for our #BookTok trending titles over this time period, the number of holds increases exponentially, by 1,430%.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.