December 1, 2021

The Cambridge Dictionary Names ‘Perseverance’ Word of the Year 2021

From the University of Cambridge:

Perseverance has been looked up more than 243,000 times on the website in 2021, the first time it has made a noticeable appearance.

Defined by the dictionary as ‘continued effort to do or achieve something, even when this is difficult or takes a long time’, the word’s stellar performance this year may have as much to do with NASA as the pandemic. A spike of 30,487 searches for perseverance occurred between 19–25 February 2021, after NASA’s Perseverance Rover made its final descent to Mars on 18th February.

Wendalyn Nichols, Cambridge Dictionary Publishing Manager, said: “It made sense that lookups of perseverance spiked at this time. Cambridge Dictionary is the top website in the world for learners of English, and perseverance is not a common word for students of English to have in their vocabulary. We often see spikes in lookups of words associated with current events when those words are less familiar.”

In the following months, however, perseverance continued to be looked up more frequently on the site than ever before. Nichols said: “Just as it takes perseverance to land a rover on Mars, it takes perseverance to face the challenges and disruption to our lives from COVID-19, climate disasters, political instability and conflict. We appreciated that connection, and we think Cambridge Dictionary users do, too.”

Further evidence that words looked up on Cambridge Dictionary often reflect world events is that in January searches for insurrection, impeachment, inauguration and acquit all spiked as the world closely followed the US presidential election.

In 2020, ‘quarantine’ defeated ‘lockdown’ and ‘pandemic’ to be crowned Word of the Year, attracting more than 183,000 views.

Learn More, Read the Complete Announcement

Direct to Cambridge Word of the Year Website

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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