Research Preprint: “(Mis)perceptions and Engagement on Twitter: COVID-19 Vaccine Rumors on Efficacy and Mass Immunization Effort”
The following research article (preprint) was recently shared on arXiv.
November 10, 2021
This paper reports the findings of a 606-participant study where we analyzed the perception and engagement effects of COVID-19 vaccine rumours on Twitter pertaining to (a) vaccine efficacy; and (b) mass immunization efforts in the United States. Misperceptions regarding vaccine efficacy were successfully induced through simple content alterations and the addition of popular anti COVID-19 hashtags to otherwise valid Twitter content. Twitter’s misinformation contextual tags caused a “backfire effect” for the skeptic, vaccine-hesitant reinforcing their opposition stance. While the majority of the participants staunchly refrain from engaging with the COVID-19 rumours, the skeptic, vaccine-hesitant ones were open to comment, re-tweet, like and share the vaccine efficacy rumors. We discuss the implications of our results in the context of broadening the effort for dispelling rumors about COVID-19 on social media.
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8 pages; PDF.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.