SUBSCRIBE
SUBSCRIBE
EXPLORE +
  • About infoDOCKET
  • Academic Libraries on LJ
  • Research on LJ
  • News on LJ
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Libraries
    • Academic Libraries
    • Government Libraries
    • National Libraries
    • Public Libraries
  • Companies (Publishers/Vendors)
    • EBSCO
    • Elsevier
    • Ex Libris
    • Frontiers
    • Gale
    • PLOS
    • Scholastic
  • New Resources
    • Dashboards
    • Data Files
    • Digital Collections
    • Digital Preservation
    • Interactive Tools
    • Maps
    • Other
    • Podcasts
    • Productivity
  • New Research
    • Conference Presentations
    • Journal Articles
    • Lecture
    • New Issue
    • Reports
  • Topics
    • Archives & Special Collections
    • Associations & Organizations
    • Awards
    • Funding
    • Interviews
    • Jobs
    • Management & Leadership
    • News
    • Patrons & Users
    • Preservation
    • Profiles
    • Publishing
    • Roundup
    • Scholarly Communications
      • Open Access

August 6, 2021 by Gary Price

Cornell University: “New Archive Reveals Treasure Trove of U.S. Media Experiments”

August 6, 2021 by Gary Price

From Cornell:

Almost from the day it launched in March 2012, the media company Upworthy began conducting experiments, testing which headlines and photos on their stories people responded to best. The experiments worked. A year after its launch, Upworthy was the fastest-growing media company in the world, and articles from its site were shared more frequently on Facebook than all other U.S. mainstream media combined.

Now, thanks to Cornell researchers and their colleagues, a dataset of thousands of those experiments is publicly available, providing insight into fields like political science, communication, psychology, marketing, organizational behavior, statistics, computer science and education. The dataset and its significance were presented in the study “The Upworthy Research Archive, a time series of 32,487 experiments in U.S. media,” published August 2 in Nature Scientific Data.

[Clip]

The new archive can help answer questions about the digital behavior of readers – like how they respond to headlines – and content producers – such as how organizations make decisions, said Kevin Munger, assistant professor of political science at Penn State and co-lead researcher of the study.

“We need to dramatically increase the scale of social scientific output; the easiest way to do that, I believe, is to look for these ‘knowledge windfalls,’ where we can publicize the most knowledge at the lowest cost,” Munger said. “Collaboration with private companies has downsides, many of which are well publicized, but it also enables these knowledge windfalls. We hope that other companies follow the lead of Good Media/Upworthy and realize that they can make a significant contribution at very little cost.”

Read the Complete Announcement

Filed under: Associations and Organizations, Data Files, News

SHARE:

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

ADVERTISEMENT

Archives

Job Zone

ADVERTISEMENT

Recent Articles on LJ

From the Top: Library Leaders Talk EDI | Equity

Capitol Gains: ALA 2022 Preview

How Ted Lasso Changed My Librarianship | Backtalk

Prince George’s County Memorial Library System Targeted by Anti-LGBTQIA+ Vandalism

Positioned for Power: Hiring an EDI Officer | Equity

ADVERTISEMENT

Related Infodocket Posts

Charles Watkinson Takes Office as AUPresses President

From an AUPresses Announcement: Charles Watkinson, director of the University of Michigan Press, has stepped into the presidency of the Association of University Presses. Watkinson, who also serves as associate ...

Brooks Rainwater is the New President and CEO of the Urban Libraries Council

Here’s the Full Text of an Announcement by ULC Board Chair, Mary J. Wardell-Ghirarduzzi: On behalf of the ULC Executive Board, I am very pleased to announce Mr. Brooks Rainwater ...

Report: "Comics Librarians Are Up for the Fight"

From Publishers Weekly: Sales of graphic novels—especially manga—have boomed during the pandemic, as have their readership in libraries. Despite lockdowns and supply chain issues, comics remains one of the most ...

Journal Article: "Top Trends in Academic Libraries: A Review of the Trends and Issues"

The article linked below was recently published by C&RL News. Title Top Trends in Academic Libraries: A Review of the Trends and Issues Author 2021–22 ACRL Research Planning and Review ...

Book Chapter: Ethics of Open Data

The following book chapter (accepted for publication, preprint) is scheduled for publication in the ACRL publication, Scholarly Communication and Open Culture. Title Ethics of Open Data Authors Nic Weber University ...

Journal Article: "Supporting Open Access, Integrating Distributed Research Platforms, and Building a Research Information Management Platform"

The article linked below was published in issue 53 (just released) of The Code4Lib Journal. Title Supporting Open Access, Integrating Distributed Research Platforms, and Building a Research Information Management Platform ...

Atlanta University Center to Become 127th Member of the Association of Research Libraries (ARL)

From the Association of Research Libraries: At its Spring 2022 Association Meeting held in Toronto, Canada, April 25–April 28, the membership of the Association of Research Libraries (ARL) voted to ...

Library Organizations, Others Thank Archivist of the Untied States, David Ferriero Upon His Retirement This Week + Interview:...

From a Letter to Archivist of the United States, David Ferriero, Signed by ALA, ARL, and Other Organizations/Individuals (via Governing.Digital): Dear Archivist Ferriero: We write today as civil society organizations ...

Penn State University: IST Academic Search Engine 'CiteSeerX' Awarded 'Best Open Source Project' by British Computer Society (BCS)

Ed. Note: Congratulations to Dr. Giles and his team at PSU. We are long time admirers (since the late 1990’s) of his important and useful work and use CiteSeerX often. ...

New Report From ARL, CARL, and Ithaka S+R: "Aligning the Research Library to Organizational Strategy"

From a Joint Announcement (via ARL): ARL, CARL, and Ithaka S+R are pleased to publish the final report of the commissioned research to identify the strategic priorities of higher education’s ...

New From ARL: "Realities of Academic Data Sharing (RADS) Initiative: Research Update #1"

From the Association of Research Libraries: Central to the aims of the Realities of Academic Data Sharing (RADS) project is an examination of the research-data landscape since the release of ...

President’s FY 2023 Budget Request Includes $276.8 Million for the Institute of Museum and Library Services

From IMLS: President Biden has requested an increase in funding to $276,800,000 for the Institute of Museum and Library Services in his FY 2023 Budget Request to Congress, seeking greater ...

ADVERTISEMENT

FOLLOW INFODOCKET ON TWITTER

Tweets by @infodocket

ADVERTISEMENT

This coverage is free for all visitors. Your support makes this possible.

This coverage is free for all visitors. Your support makes this possible.

Primary Sidebar

  • News
  • Reviews+
  • Technology
  • Programs+
  • Design
  • Leadership
  • People
  • COVID-19
  • Advocacy
  • Opinion
  • INFOdocket
  • Job Zone

Reviews+

  • Booklists
  • Prepub Alert
  • Book Pulse
  • Media
  • Readers' Advisory
  • Self-Published Books
  • Review Submissions
  • Review for LJ

Awards

  • Library of the Year
  • Librarian of the Year
  • Movers & Shakers 2022
  • Paralibrarian of the Year
  • Best Small Library
  • Marketer of the Year
  • All Awards Guidelines
  • Community Impact Prize

Resources

  • LJ Index/Star Libraries
  • Research
  • White Papers / Case Studies

Events & PD

  • Online Courses
  • In-Person Events
  • Virtual Events
  • Webcasts
  • About Us
  • Contact Us
  • Advertise
  • Subscribe
  • Media Inquiries
  • Newsletter Sign Up
  • Submit Features/News
  • Data Privacy
  • Terms of Use
  • Terms of Sale
  • FAQs
  • Careers at MSI


© 2022 Library Journal. All rights reserved.


© 2022 Library Journal. All rights reserved.