Report: “Voice is Becoming a Primary Search Technology”
One of the big findings is ubiquity. More than 30% of us now use voice assistants daily, and around 23% of us use them several times a day. Nearly everyone is aware that these things exist.
The report also provides useful demographic data. I was interested to learn that 60% of users aged 18-24 and 36% of those who are 25-34 years of age are using Siri more than any other assistant. Alexa is more widely used across older demographics, while Google Assistant is also popular. (Cortana and Bixby are very much minor players in the space.)
Privacy remains an issue. It looks as if it will be some time, however, until using these things in public is seen as socially acceptable. Just 27% of US voice assistant users feel comfortable using them in public, which means we rely on them at home, in the car, or on an iPhone when out and about.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.