May 26, 2022

Report: “Voice is Becoming a Primary Search Technology”

From Computerworld:

Vixen Labs and the Open Voice Network spoke with 6,000 people in the US, UK, and Germany to figure out how they use their voice assistants. The findings are available here.

One of the big findings is ubiquity. More than 30% of us now use voice assistants daily, and around 23% of us use them several times a day. Nearly everyone is aware that these things exist.

The report also provides useful demographic data. I was interested to learn that 60% of users aged 18-24 and 36% of those who are 25-34 years of age are using Siri more than any other assistant. Alexa is more widely used across older demographics, while Google Assistant is also popular. (Cortana and Bixby are very much minor players in the space.)


Privacy remains an issue. It looks as if it will be some time, however, until using these things in public is seen as socially acceptable. Just 27% of US voice assistant users feel comfortable using them in public, which means we rely on them at home, in the car, or on an iPhone when out and about.

Read the Complete Article

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.