Winners of IFLA PressReader International Marketing Award 2021 Announced

UPDATE: Post/Statement About Award from Penn State Libraries: “Libraries Wins International Marketing Award For 2020 Great Rare Books Bake-Off

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From the International Federation of Library Associations:

Sponsored by PressReader, the IFLA PressReader International Marketing Award is presented by the IFLA Section on Management and Marketing, Now in its 18^th year, this award honours organizations that implement creative, results-oriented marketing projects or campaigns.

The top three winners are:

1. Monash University (Australia) and Penn State University (USA) libraries: The Monash and Penn State Great Rare Books Bake Off

2. The City Libraries of Jinan (China): Quancheng Study – “Delivery” Buddies Post

3. LGMA / Libraries Ireland (Ireland): Your Library – Take a Closer Look

Monash University and Penn State University share 1^st place for their Great Rare Books Bake Off, a friendly competition that engaged their communities by inviting participants to bake featured recipes from their collections and post to social media. The project provided an enjoyable, creative outlet during the pandemic. The 1^st place winner receives 3000€ towards purchasing new technology

The City Libraries of Jinan (China) is the 2^nd place winner for Quancheng Study – “Delivery Buddies” Post. This program helps library service delivery workers by understanding patrons’ needs and offering reading resources in a multi-functional manner. The 2^nd place winner receives 2000€ towards purchasing new technology.

LGMA / Libraries Ireland (Ireland) takes 3^rd place for their campaign, Your Library – Take a Closer Look. This national campaign promoted Irish public libraries by encouraging everyone to “take a closer look” at the modern and innovative library services on offer. The 3^rd place winner receives 1500€ towards purchasing new technology.

Submissions were received from all over the world, with entries from Australia, Belarus, Brazil, China, Colombia, Croatia, Egypt, Germany, Ghana, Ireland, Kazakhstan, Kenya, Nigeria, Poland, Russia, South Korea, Spain, Taiwan, Ukraine, the United States, Zambia, Zimbabwe, and Norway. Applications were selected based upon criteria that demonstrated innovative and original project marketing strategies. The top ten entries include the 1st, 2nd and 3rd place winners and seven unique projects.

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“We hope that libraries around the world will learn from and be inspired by these award winners,” says Anya Feltreuter, chair of the IFLA Section on Management and Marketing. “With such diversity of projects and campaigns, we think most library organisations can find something useful regardless of their budget size or target audience.”

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Along with the top three winners, the next seven organizations and their marketing campaigns are recognized for their innovative and creative approaches to marketing (in alphabetical order):

• Centralized Library System of Moscow District (Russia): “Big Bang” Exhibition Space
• Ghana Book Development Council (Ghana): Learn to Read; Read to Learn
• Morgantown Public Library (USA): A Wild and Weird Calendar Fundraiser: Raising Money for a Good Claws
• Pikes Peak Library District (USA): All You Need Is Your Library
• Public Library Cultural Center (Colombia): Maker20 – Communication in the Library has no limits!
• Shanghai Library (China): My Battle against Covid-19, Online Pop Up Reading Marathon
• Wenzhou Library (China): The Comics of Wenzhou Library
  For more info, visit their Wikipedia page

Learn More, Read the Complete Announcement

Filed under: Associations and Organizations, Awards, Libraries, Management and Leadership, News, Public Libraries