September 23, 2021

Winners of IFLA PressReader International Marketing Award 2021 Announced

UPDATE: Post/Statement About Award from Penn State Libraries: “Libraries Wins International Marketing Award For 2020 Great Rare Books Bake-Off


From the International Federation of Library Associations:

Sponsored by PressReader, the IFLA PressReader International Marketing Award is presented by the IFLA Section on Management and Marketing, Now in its 18th year, this award honours organizations that implement creative, results-oriented marketing projects or campaigns.

The top three winners are:

1. Monash University (Australia) and Penn State University (USA) libraries: The Monash and Penn State Great Rare Books Bake Off

2. The City Libraries of Jinan (China): Quancheng Study – “Delivery” Buddies Post

3. LGMA / Libraries Ireland (Ireland): Your Library – Take a Closer Look

Rare Books Bake OffMonash University and Penn State University share 1st place for their Great Rare Books Bake Off, a friendly competition that engaged their communities by inviting participants to bake featured recipes from their collections and post to social media. The project provided an enjoyable, creative outlet during the pandemic. The 1st place winner receives 3000€ towards purchasing new technology

QuanchengstudyThe City Libraries of Jinan (China) is the 2nd place winner for Quancheng Study – “Delivery Buddies” Post. This program helps library service delivery workers by understanding patrons’ needs and offering reading resources in a multi-functional manner. The 2nd place winner receives 2000€ towards purchasing new technology.

Libraries IrelandLGMA / Libraries Ireland (Ireland) takes 3rd place for their campaign, Your Library – Take a Closer Look. This national campaign promoted Irish public libraries by encouraging everyone to “take a closer look” at the modern and innovative library services on offer. The 3rd place winner receives 1500€ towards purchasing new technology.

Submissions were received from all over the world, with entries from Australia, Belarus, Brazil, China, Colombia, Croatia, Egypt, Germany, Ghana, Ireland, Kazakhstan, Kenya, Nigeria, Poland, Russia, South Korea, Spain, Taiwan, Ukraine, the United States, Zambia, Zimbabwe, and Norway. Applications were selected based upon criteria that demonstrated innovative and original project marketing strategies. The top ten entries include the 1st, 2nd and 3rd place winners and seven unique projects.

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“We hope that libraries around the world will learn from and be inspired by these award winners,” says Anya Feltreuter, chair of the IFLA Section on Management and Marketing. “With such diversity of projects and campaigns, we think most library organisations can find something useful regardless of their budget size or target audience.”

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Along with the top three winners, the next seven organizations and their marketing campaigns are recognized for their innovative and creative approaches to marketing (in alphabetical order):

Learn More, Read the Complete Announcement

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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