September 17, 2021

New Research Finds the Web is Both Expanding and Shrinking

From The Conversation:

The online world is continuously expanding — always aggregating more services, more users and more activity. Last year, the number of websites registered on the “.com” domain surpassed 150,000,000.

However, more than a quarter of a century since its first commercial use, the growth of the online world is now slowing down in some key categories.

We conducted a multi-year research project analysing global trends in online diversity and dominance. Our research, published today in Public Library of Science, is the first to reveal some long-term trends in how businesses compete in the age of the web.

We saw a dramatic consolidation of attention towards a shrinking (but increasingly dominant) group of online organisations. So, while there is still growth in the functions, features and applications offered on the web, the number of entities providing these functions is shrinking.

We analysed more than six billion user comments from the social media website Reddit dating back to 2006, as well as 11.8 billion Twitter posts from as far back as 2011. In total, our research used a massive 5.6Tb trove of data from more than a decade of global activity.

Read the Complete Research Summary

Direct to Full Text Research Article: Evolution of Diversity and Dominance of Companies in Online Activity (via PLOS One)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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