Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.
In 2020, US adults spent 7 hours, 50 minutes (7:50) per day consuming digital media*, up 15.0% from 6:49 in 2019, the biggest increase since 2012. It’s also considerably higher than our Q1 2020 projection (7:31).
Digital time accounted for 57.5% of adults’ daily media time in 2020, and that figure will reach 60.2% by 2022.
- Social Network Time
- Digital Video Time
- Digital Audio Time