January 21, 2021

Association of American Publishers October 2020 Statshot Report Shows Industry Revenues Up 7.3% For Month; Down 1.0% Year to Date

From the Association of American Publishers (AAP):

The Association of American Publishers (AAP) today released its StatShot report for October 2020 reflecting reported revenue for all tracked categories, including Trade (Consumer Books), K-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses.

Total revenues across all categories for October 2020 were up 7.3% as compared to October 2019, coming in at $1.2 billion. Year-to-date sales were down 1.0% as compared to the first ten months of 2019, with a total of $12.4 billion.

Trade (Consumer Books) Revenues

Trade (Consumer Books) sales were up 2.4% year-over-year, coming in at $960.6 million. Year-to-date (January-October 2020) Trade sales were up 6.9% as compared to the same period last year, coming in at $6.9 billion.

In terms of physical paper format revenues during the month of October, in the Trade (Consumer Books) category, Hardback revenues were down 1.8%, coming in at $456.8 million; Paperbacks were down 0.7%, with $246.3 million in revenue; Mass Market was down 2.7% to $19.8 million; and Board Books were up 19.7%, with $27.0 million in revenue.

On a year-to-date basis, Hardback revenues were $2.6 billion, up 6.9%; Paperbacks were $2.1 billion, up 3.3%; Mass Market was $187.7 million, a decline of 0.9%; and Board Books were $154.8 million, up 18.3% as compared to the first ten months of 2019.

eBook and Downloaded Audio

eBook and Downloaded Audio revenues continued to grow in October, as well as on a year-to-date basis:

eBook revenues were up 20.4% for the month as compared to October of 2019 for a total of $96.9 million. On a year-to-date basis, eBooks were up 16.5%, coming in at $956.3 million for the first ten months of 2020.

The Downloaded Audio format continues the long-standing trend of seeing continuous growth every month since 2012.  Downloaded Audio revenues saw a 14.3% increase as compared to October of last year, reaching $56.9 million in revenue. Physical Audio, however, was down 32.4% coming in at $3.0 million.

On a year-to-date basis, Downloaded Audio was up 17.3% as compared to the same period in 2019, with a total of $553.6 million for the year so far. Physical Audio was down 33.7%, with $19.8 million in revenue.

Religious Presses

Religious press revenues were down 1.0% in October, coming in at $59.6 million. The category was basically flat on a year-to-date basis with an increase of 0.3%, and revenues of $537.2 million for the first ten months of the year.

Education

During October 2020 Education revenues were $248.3 million, up 31.9% compared with October of 2019. Year-to-date Education revenues were down 9.3% as compared to the first ten months of 2019, coming in at $5.5 billion.

Revenues from Higher Education Course Materials were up 280.2% for the month, as compared to October of 2019, coming in at $93.4 million. On a year-to-date basis, Higher Education revenues were up 2.3% to $2.6 billion.

PreK-12 Instructional Materials revenues were down 14.0% for October 2020, at $103.9 million. PreK-12 Instructional Materials revenues were down 21.1% at $2.4 billion on a year-to-date basis.

Professional Books, including business, medical, law, technical and scientific, increased 22.0% during the month, coming in at $47.0 million. The category was up 3.3% for the first ten months of the year, with $500.5 million in revenue.

University Presses were down 7.6% as compared to October of 2019, bringing in $4.0 million in revenue. On a year-to-date basis, University Presses rose 2.2%, bringing in $41.2 million for the first ten months of 2020.

See Also: AAP September 2020 Statshot Report: Publishing Industry Up 14.6% For Month; Down 1.8% Year To Date

See Also: AAP August 2020 Statshot Report: Publishing Industry Flat For Month; Down 4.6% Year To Date

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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