When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter. According to Insider Intelligence’s annual “US Digital Trust Survey,” LinkedIn is the most trusted social platform overall. We define digital trust as the confidence users have in a social media platform to protect their information and provide a safe environment for them to create and engage with content.
Source: eMarketer (9/24/2020)
In the 2020 “US Digital Trust Survey,” we evaluated consumer perceptions of the major social networks within five categories of trust: security, legitimacy, community, ad experience, and ad relevance. We ranked nine platforms—Facebook, Instagram, LinkedIn, Pinterest, reddit, Snapchat, TikTok, Twitter, and YouTube—according to how our respondents perceived them along those five pillars of digital trust. We fielded the online survey of 1,865 US respondents ages 18 to 74 between May 28, 2020 and June 3, 2020, using a sample provided by a third party.
Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.
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