June 18, 2021

Digital Privacy: Mozilla Researchers Show “Browsing Histories are Unique Enough to Reliably Identify Users”

From ZDNet:

A recently published study conducted by three Mozilla employees has looked at the privacy provided by browsing histories.

Their findings show that most users have unique web browsing habits that allow online advertisers to create accurate profiles.

These profiles can then be used to track and re-identify users across different sets of user data that contain even small samples of a user’s browsing history.

Effectively, the study comes to dispel an online myth that browsing history, even the anonymized one, isn’t useful for online advertisers. In reality, the study shows that even a small list of 50 to 150 of the user’s favorite and most accessed domains can let advertisers create a unique tracking profile.

Learn More, Read the Complete Article

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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