NY Times: “How to Sell Books in 2020: Put Them Near the Toilet Paper”

From The NY Times:

If you want to sell books during a pandemic, it turns out that one of the best places to do it is within easy reach of eggs, milk and diapers.

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Big box stores do not generally break out how much they sell of particular products, but people across the publishing industry say that sales increased at these stores significantly, with perhaps the greatest bump at Target. In some cases there, according to publishing executives, book sales tripled or quadrupled.

Dennis Abboud is the chief executive of ReaderLink, a book distributor that serves more than 80,000 retail stores, including big box and pharmacy chains. He said that in the first week of April, his company’s sales were 34 percent higher than the same period the year before.

Read the Complete Article (approx. 1050 words)

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