July 31, 2021

NPR and Edison Research Release New Data on the Use of Smart Speakers in the U.S.

From NPR and Edison Research:

With more than 60M adults A18+ in the U.S. now owning a smart
speaker, new research from The Smart Audio Report reveals how the
outbreak of COVID-19 and quarantine measures are disrupting routines
and shifting consumer behaviors.

…Key Findings From the Spring 2020 Report Include:

  • Usage of voice commands in general has increased slightly since the
    COVID-19 outbreak, with 52% of voice-assistant users saying they use voice tech several times a day or nearly every day, compared to 46% before the outbreak.
  • More than two-thirds of those who use voice assistants say they ‘make their lives easier.’
  • 36% of U.S. adult smart speaker owners say they are using their device more to listen to music and entertainment since the outbreak, and 52% of 18-34 year-olds say the same.
  • 35% of U.S. adult smart speaker owners are listening to more news and information since the COVID-19 outbreak, and 50% of those ages 18-34 say the same.
  • With 77% percent of adults in the U.S. report experiencing a change in their typical routine since April 1, the new data reveals insights for marketers, advertisers, content creators and more as they navigate these tumultuous times.

Resources

Direct to Full Text Report
55 pages; PDF.

Videos, Summary, Access Previously Published Reports

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

Share