Case Study: “Open Access+ Service: Reframing Library Support to Take Research Outputs to Non-Academic Audiences”
The case study linked to below was recently published by Insights.
The University of Manchester Library
Insights 33 (1): 7.
The University of Manchester Library has established a key role in facilitating scholarly discourse through its mediated open access (OA) services, but has little track record in intentionally taking OA research outputs to non-academic audiences. This article outlines recent exploratory steps the Library has taken to convince researchers to fully exploit this part of the scholarly communication chain. Driving developments within this service category is a belief that despite the recent rise in OA, the full public benefit of research outputs is often not being realized as many papers are written in inaccessibly technical language. Recognizing our unique position to help authors reach broader audiences with simpler expressions of their work, we have evolved our existing managed OA services to systematically share plain-English summaries of OA papers via Twitter. In parallel, we have taken steps to ensure that our commercial analytics tools work harder to identify and reach the networked communities that form around academic disciplines in the hope that these simpler expressions of research will be more likely to diffuse beyond these networks.
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.