December 7, 2019

Men vs. Women: Who Watches More Media in the United States?

From Nielsen:

Despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media. In an average week, the 156+ million women in the U.S. consume 73 hours of media—that’s five more hours of media than men.

Across media options, TV remains the overwhelming favorite, as it accounts for eight out of every 10 minutes of media consumed. In the month of January of this year, Americans watched 36.5 billion hours of linear (scheduled programming) television. They also watched 9 billion hours of over-the-top video. And when we look at total TV consumption, women have out-consumed men in each of the past four years.

Read the Complete Article, View Five Charts

Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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