Men vs. Women: Who Watches More Media in the United States?
Despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media. In an average week, the 156+ million women in the U.S. consume 73 hours of media—that’s five more hours of media than men.
Across media options, TV remains the overwhelming favorite, as it accounts for eight out of every 10 minutes of media consumed. In the month of January of this year, Americans watched 36.5 billion hours of linear (scheduled programming) television. They also watched 9 billion hours of over-the-top video. And when we look at total TV consumption, women have out-consumed men in each of the past four years.
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.