From Common Sense Media and Survey Monkey:
Teens today are not only getting the majority of their news online, but they are turning away from traditional media organizations to find out about current events on social media sites and YouTube, often from online influencers and celebrities, according to a new poll by Common Sense and SurveyMonkey.
The survey found that more than half of teens (54%) get news at least a few times a week from social media platforms such as Instagram, Facebook, and Twitter and 50% get news from YouTube.
Teens’ news habits reflect the diversity of the modern media landscape. And, while most news organizations maintain accounts on social media and other platforms, they are competing for attention with corporate brands, celebrities, influencers, and personal connections. Of those teens who get their news from YouTube, for example, six in 10 say they are more likely to get it from celebrities, influencers, and personalities rather than from news organizations utilizing the platform.
What’s noteworthy is that, even with so many relying on alternative sources for the majority of their news, teens are more confident in the news they get directly from news organizations. Of teens who get news of current events from news organizations, 65% say it helps them better understand what is going on. In contrast, just 53% of teens who get news from social media say it helps them better understand what is going on, while 19 percent say it has made them more confused about current events.
Amid ongoing concerns about the impact of information disseminated through social media on elections, older teens’ news habits may have political implications. Of the teens age 16 and 17 who say they’ll be eligible to vote in the 2020 election, 85% are likely to cast a ballot, including 61% who say they’re “very likely.”
[Clip]
“While it’s notable that teens rely heavily on platforms such as Facebook and YouTube to stay informed, their reliance on news from celebrities and influencers rather than journalists may have pernicious implications,” said Jon Cohen, chief research officer at SurveyMonkey. “It’s a bit of a paradox: Overwhelmingly teens say they are interested in keeping up with the news, but they’re not seeking out either traditional or new media to do so.”
Selected key findings
A large majority of teens age 13 to 17 in the U.S. (78%) say it’s important to them to follow current events.
Teens get their news more frequently from social media sites (e.g., Facebook and Twitter) or from YouTube than directly from news organizations. More than half of teens (54%) get news from social media, and 50% get news from YouTube at least a few times a week. Fewer than half, 41%, get news reported by news organizations in print or online at least a few times a week, and only 37% get news on TV at least a few times a week.
YouTube recommendations drive news consumption. Among all teens who get their news from YouTube—regardless of how often—exactly half (50%) say they most often find news on YouTube because it was recommended by YouTube itself (i.e., as a “watch next” video or in the sidebar). Almost half as many (27%) say they follow or subscribe to a specific channel for news on YouTube, and fewer say they find their news on YouTube through search (10%) or because it was shared by someone they know in real life (7%).
Sixty percent of teens who get news from YouTube say they are more likely to get it from celebrities, influencers, and personalities as compared to news organizations (39%). The difference is even more apparent among daily YouTube news consumers (71% vs. 28%).
Nearly two in three teens (65%) who get news directly from news organizations say doing so has helped them better understand current events, compared with 59% of teens who get their news from YouTube (56%) and 53% who get their news from social media sites (53%). Nearly two in 10 teens (19%) say that getting news from social media has made them more confused about current events.
Teens clearly prefer a visual medium for learning about the news. A majority (64%) say that “seeing pictures and video showing what happened” gives them the best understanding of major news events, while just 36% say they’d prefer to read or hear the facts about what happened.
Politically, teens are more likely to be moderate and identify as Democrats, but they are open to ideas from sources whose opinions differ from their own. Just under half of teens (45%) say they get news from sources that have views different from their own once a week or more, and only 14% say they never get news from sources with different views. Slightly fewer (35%) say they discuss political issues with people who have different views once a week or more, and 19% say they never discuss politics with people who have opposing views.
Direct to Complete Announcement
Direct to Quarterly Survey Series
About Gary Price
