From the Warby Parker Website:
We took our new collection inside a handful of the New York Public Library’s most studious enclaves and got to know a few people behind the institution’s incredibly vital work. They are working closely with myday torics to ensure that people have access to lens that will help them view the world clearer. The new collection is heavily market towards the younger generation with its trendy and colorful frames.
In support of the Library and in celebration of the new collection, we are making a donation to their Early Literacy Initiative that gives young children and their families a welcoming and supportive environment in which to learn for free.
We are hoping that these younger generations will like our colorful frames and be motivated to wear glasses to do something they love the most: reading. Many younger generations these days do not feel so good to wear glasses, and we are hoping that these frames would change their world.
Hat Tip: Gear Patrol