Report: Average Time Spent on Social Media Declines
Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social media in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.
After increasing 10.7% to 1 hour, 15 minutes (1:15) in 2017, average time spent declined by 1.9% to 1:14 in 2018, and we estimate that through 2021, user time will remain essentially flat.
Because of Facebook’s large user base—169.2 million in 2018—a decline in Facebook use was a primary factor contributing to the overall dip in social time spent. US adult Facebook users spent 0:38 a day last year, down 3 minutes from 2017, and we expect usage will decline again next year to 0:37.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.