November 29, 2020

New Resource: USA TODAY Releases Third Augmented Reality Project of 2019 with an Experience Focusing on Skyscrapers

From USA Today:

USA TODAY released its latest augmented reality project, “New Heights: Groundbreaking Skyscrapers”, an introduction and exploration into some of the world’s tallest skyscrapers.

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During the experience, users will have access to five building to compare and contrast, learn about the technology and facts about the buildings. Users will be able to navigate the towers through a gallery card, swiping left or right to change the skyscraper.

You can access the experience in the USA Today app for iOS or Android.

Learn More, Read the Complete Article

See Also: USA Today Brings World’s Tallest Buildings to Life in AR (via Mobile Marketer)

The interactive skyscraper exhibit its USA Today’s third AR experience this year following a feature about Washington Capitals defenseman John Carlson and a display of Oscar-nominated costumes leading into the Academy Awards.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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