February 20, 2019

Library Impact on Book Sales: Panorama Project Updates Community Reading Event Report & Provides Summary of ALA Conference Meeting; Slides Also Available

From a Panorama Project Blog Post:

Last November we published our Community Reading Event Impact Report which presented our findings on the impact of the April 2018 Big Library Reads event on the sales of first-time author Jennifer McGaha’s Flat Broke with Two Goats (Sourcebooks, 2018). The report tracked sales of the book from its publication in January through May 2018. This post provides additional insight on the impact of the campaign over the remainder of 2018. The update is based on sales and marketing data generously provided by Sourcebooks.

While print and ebook sales declined following the community reading event in early April and Sourcebooks’ social media campaign in late April/early May, the publisher reported that the rate of decline was slower than usual for similar titles. Sales in June, July, and early August remained close to the pre-campaign sales levels the title established in March.

Read the Complete Blog Post, View Charts

Blog Post #2

Panorama Project Open Meeting Draws a Crowd at ALA Midwinter

This post includes a summary of the meeting in Seattle and includes a link to the slide deck used during the session. 

NEW From the Panorama Project:
Directory of Readers Advisory Activities (Web Version)

Additional Reading

See Also: Background About Panorama Project in this LJ Article (July 2018)

See Also: Panorama Project Releases First Research Report: “Community Reading Impact Report” (November 29, 2018)

See Also: Panorama Project Board Advisory Council Members

See Also: Report from First Meeting

Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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