January 19, 2022

Tencent and National Museum of Brazil Collaborate on a Digital Museum

From a Joint News Release:

Tencent, a leading provider of Internet value-added services in China, today announced its support to restore the fire-damaged National Museum of Brazil by reproducing artifacts based on digital information.

The signing ceremony for the “Rebirth of Luzia – The Digital National Museum of Brazil” was held at the Brazilian embassy in Beijing on November 16, 2018


With existing digital content of the museum, Tencent will build an online museum using Tencent Lens, an image recognition feature of its QQ Browser. Visitors will be able to read information of the artifacts by scanning images with Tencent Lens or Mr. Bowu, a mini program of Tencent. Audio guides and images of the National Museum of Brazil can also be accessed through the mini program.


Mr. Kellner noted, “We are trying everything to minimize the losses of the fire and Tencent’s support in helping us locate more digital records is very meaningful to us.”

Tencent and the National Museum of Brazil are planning to launch the campaign in 2019.

Read the Complete Announcement

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.