Social Media: Facebook Fake Review Factories Uncovered by Which? Investigation
From The Guardian:
Fake review factories that run on Facebook and manufacture misleading five-star reviews that are then posted on Amazon have been uncovered by investigators from Which?
The consumer group said two large Facebook groups – Amazon Deals Group and Amazon UK Reviewers – were behind the unscrupulous practice, along with smaller groups. Together they may have up to 87,000 members potentially engaged in writing fake reviews.
Inside the Facebook groups, companies post details of products for which they are seeking positive reviews. The reviewers have to pay for the items – so that Amazon believes the buyer is genuine – but after leaving a glowing review, the company refunds the purchase price through PayPal, and sometimes pays an additional fee.
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.