March 5, 2021

Demographic Data From Nielsen: “Millennials on Millennials: TV and Digital News Consumption”

From Nielsen Newswire:

The current media landscape in the U.S. is fragmented, resulting in multiple ways for people to consume news and current events. Our media consumption continues to expand and this year, U.S. adults currently spend over 11 hours a day with media. That’s up from what we saw a year ago. Not surprisingly, our news appetite continues to grow in step with overall media consumption, and Millennials are no strangers to news, which reaches 95% of this demographic and 99% of those 38 and older. However, the older demographic spends three times longer engaging with national news in a year than Millennials.

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Despite the difference in time spent with total news, when looking at digital news, both generations consume news on mobile devices equally.

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Compared with cable news, broadcast news, and even late-night comedy, digital-first news performed better in every category that was tested in an online controlled exposure test conducted at the Nielsen Media Lab to better understand hard to measure differences between several categories of news programming.

Read the Complete Report Summary/View Charts

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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