March 7, 2021

Adobe Releases “The State of Voice Assistants” Report

From Adobe:

Fad or fab? When it comes to voice devices and services, survey says: Fab.

Indeed, consumers’ use of voice services is on the rise, according to new research by Adobe Analytics, which surveyed over 1,000 U.S. consumers. The study found the most common voice activities are asking for music (70%) and the weather forecast (64%) via smart speakers. Other popular activities include asking fun questions (53%), online search (47%), checking the news (46%), basic research/confirming info (35%), and asking directions (34%).

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Smartphone speaker ownership, the study found, is driving voice usage. Thirty-two percent of consumers reported owning a smart speaker in August 2018, compared with 28% in January 2018—a 14% increase in just a few months.

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Additionally, use of voice assistants is up, with 76% of smart speaker owners who cited an increase in the past year. Seventy-one percent of smart speaker owners reported using them at least daily—44% of which said “multiple times a day.” Only 8% of owners reported almost never using them.

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About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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