May 21, 2022

Library of Congress Introduces New Visual Brand, New Strategic Plan Coming Soon

From an Introduction by Librarian of Congress, Carla Hayden (via LC Blog)

What is a library?

“A quiet place for study and reflection” is one answer that might spring to mind.

If you take advantage of story times and author talks, you might say, “A social place for programs and gatherings.”

Our view here at the Library of Congress is the image of a treasure chest, filled with limitless information and services, ready to explore and amaze if you open it up.

So today, the Library of Congress is introducing a new visual brand that seizes on this concept and amplifies it. It can change to feature different collection items, stories, images and sounds. The potential is limitless, like the Library itself.

What does this mean for you?

The launch of this new visual brand coincides with the upcoming release of the Library’s new strategic plan, a user-centered plan that will drive the Library’s direction over the next five years.

Read the Complete Blog Post

The Video

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.