Library of Congress Introduces New Visual Brand, New Strategic Plan Coming Soon
What is a library?
“A quiet place for study and reflection” is one answer that might spring to mind.
If you take advantage of story times and author talks, you might say, “A social place for programs and gatherings.”
Our view here at the Library of Congress is the image of a treasure chest, filled with limitless information and services, ready to explore and amaze if you open it up.
So today, the Library of Congress is introducing a new visual brand that seizes on this concept and amplifies it. It can change to feature different collection items, stories, images and sounds. The potential is limitless, like the Library itself.
What does this mean for you?
The launch of this new visual brand coincides with the upcoming release of the Library’s new strategic plan, a user-centered plan that will drive the Library’s direction over the next five years.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.