Listen Up! A New Edition of “The Smart Audio Report” Released by NPR and Edison Research (Smart Speakers, Voice Assistants)
“First adopters” (those who have owned a smart speaker device for more than one year) demonstrate more advanced use of the voice assistant and smart speaker – for instance, using it to control home security and other household devices. By contrast, new, “early mainstream” users (who have owned a smart speaker device for less than one year) are relying on the technology for a wider range of daily activities including ordering food, making calls, getting traffic reports, researching products, shopping, and even facilitating family/social time.
The Smart Audio Report is based upon a national online survey of 909 Americans ages 18+ who indicated that they owned at least one Smart Speaker. The device owner data was weighted to nationally representative figures on Smart Speaker users from The Infinite Dial 2018 from Edison Research and Triton Digital.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.