New Report From OCLC: “U.S. Public Libraries: Marketing and Communications Landscape”
To learn more about how public libraries communicate, OCLC conducted a survey among US public libraries that asked general questions about active engagement efforts. Questions covered marketing concerns and barriers, communication channels, how they use email marketing, and much more.
This report provides an overview of how US public libraries communicate to their users and the broader community. Results confirm that libraries do a lot with limited resources, there’s a focus on social media, and that efforts successfully increase community awareness about the library.
As part of communications efforts:
- 96% use social media
- 84% post photos, videos, or library information on social media
- 70% send email messages
- 40% have a communications strategy, but only 17% say it’s current
- 71% say they don’t have the necessary staff resources
- 25% have marketing professionals on staff
Direct to Full Text Report (8 pages; PDF)
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.