USA: New Data From NTIA Shows “Substantial Gains and Evolution in Internet Use”
The digital divide is showing signs of giving way as more Americans from all walks of life connect to the Internet. Several historically disadvantaged groups showed significant increases in online adoption, according to initial results from NTIA’s most recent survey on Internet use conducted by the U.S. Census Bureau.
The survey, which was conducted in November 2017, reveals new contours of Americans’ Internet use. In 2017, more households had a mobile data plan than wired broadband service. Additionally, for the first time since NTIA began tracking use of different types of computing devices, tablets were more popular than desktop computers among Americans, and the number of people who used multiple types of devices also increased substantially.
The data show that 78 percent of Americans ages 3 and older used the Internet as of November 2017, compared with 75 percent in July 2015, when our previous survey was conducted. This increase of 13.5 million users was driven by increased adoption among low-income families, seniors, African Americans, Hispanics, and other groups that have been less likely to go online.
Americans’ computing devices of choice have also changed in recent years. Two years ago, NTIA reported that use of mobile devices such as smartphones and tablets was on this rise, and that continued to be true in 2017. Sixty-four percent of Americans used a smartphone in 2017, compared with 53 percent in 2015, and tablet use increased to 32 percent from 29 percent during the same period. The use of wearable devices such as smart watches and fitness bands—still a nascent product category—grew significantly to 8 percent of Americans, from 1 percent two years earlier. Smart TV and TV-connected device use also continued to increase, growing by seven percentage points to 34 percent from 2015 to 2017.
Americans are continuing to increase the number of devices they use. The proportion of people using at least two different types of devices increased from 52 percent in 2013 to 57 percent in 2015 and then 62 percent in 2017. The use of three or more different device types also increased substantially, from 32 percent in 2013 to 37 percent in 2015 and then 42 percent in 2017.
As many people turn to a range of different computing tools to accomplish different tasks, however, some groups are using fewer devices than others. People in higher income households are more likely to use multiple types of devices. Americans reporting family incomes below $25,000 per year on average used 1.34 different types of devices, while those with incomes of $100,000 or more used an average of 2.77 types of devices—more than twice as many.
The survey, conducted as a supplement to the Census Bureau’s Current Population Survey (CPS), included over 123,000 people living in more than 52,000 households in 50 states and the District of Columbia. NTIA has sponsored the CPS Computer and Internet Use Supplement 14 times since 1994, using the results for its Digital Nation research and for data-driven policy analysis and development. With its large sample size and more than 50 questions about Internet usage, it is the most comprehensive national survey of how Americans connect to the Internet and what they do when they’re online.
More Findings and Charts in the Complete NTIA Announcement
Direct to Findings via Interactive Data Map
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.