January 19, 2022

Research/Reference: BrandZ Top 100 Most Valuable Global Brands 2018

From Kantar and WPP/BrandZ:

The report tracks the value of the world’s most valuable brands and provides insights on the potential of strong brands. The total brand value of the 2018 BrandZ Top 100 is $4.4 trillion following a record 21% growth – equating to a rise of nearly $750 billion.


Source: BrandZ

China continues to grow its presence on the world stage with both Tencent and Alibaba ranking in the Top 10, and seven brands making the list of the Top 20 fastest-risers – three at the top of the list.


Source: BrandZ

This is the first year where every category has seen growth. The Retail category surged ahead with a 35% increase due to a shift towards eCommerce. Tech-related brands like Amazon, Alibaba and eBay dominate not just Retail but the BrandZ Global Top 100, accounting for over half the ranking’s value.


See Also: Top 100 Brands (China)

See Also: Top 50 Brands (France)

See Also: Top 50 Brands (Germany)

See Also: Too 30 Brands (Italy)

See Also: Too 30 Brands (Latin America)

See Also: Top 100 Brands (U.S.)

See Also: Methodology

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.